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Elite Lead Identification Test Precision & Judgment Assessment

Let's start with your personal details :

Before starting the test, watch this video.

It’s part of our sales funnel and will give you a clear understanding of what you’ll be selling, as well as the personal branding behind it.

Make sure to watch it in full, you’ll see client testimonials and results at the end.

Position Summary – Setter Role

I’m currently building a high-performance sales team to scale my business.

I sell a premium one-to-one coaching program that helps photographers go full-time.

I’m looking for A-players who are ready to bring energy, discipline, and drive into the team.

You’ll be working alongside a highly motivated and trained setters and closer who’s ready to convert the right leads.

Your mission:

Engage in meaningful conversations with leads from my audience (paid ads and content), build a genuine connection, qualify them accurately, and move them toward a call.

You will also be expected to directly engage with certain leads, with the goal of guiding them all the way to a sale, which directly impacts your earnings.

Commission Structure

This is a commission-based position with high earning potential.

Our offer is currently priced between €3,000 and €3,500 (or $3K–$3.5K), and we plan to gradually increase it up to €5,800.

As a setter, you earn between 5% and 10% commission per sale, depending on the source of the lead:
– 5% for leads coming from paid ads
– up to 10% if you directly engage the lead and convert them

This means you are paid based on your ability to start smart, human conversations and move the right people forward in the sales process.

Commissions are paid a few days after the client completes their payment.

The more qualified calls you generate, the more you earn — with opportunities to grow into other roles if you prove your value.

Training on our leads

It’s very important that you learn how to identify leads who have the potential to invest in high-ticket coaching to become full-time photographers.

Make sure to go through this training carefully, understand it well, and then complete the test.

This step is critical, because a good setter knows how to quickly assess whether a lead is worth pursuing or not.

Can You Spot What’s Wrong with These Profiles?

This is a 0/10 prospect 👇

https://storage.tally.so/05c42e1a-65fa-4c3a-97da-8cd15ca90163/IMG_7585-2.jpg

He doesn’t have any portrait photos of other people, not even of models. His feed only shows low-quality, amateur pictures.

As a setter on the team, you should immediately recognize that

there’s no point in reaching out to someone like this.

They’re clearly not a fit for our €3000 premium coaching program designed to help talented photographers go full-time.

If we had to give it a score, it would be a 0 out of 10.

This is a 1/10 prospect.

https://storage.tally.so/f4f24462-7095-443d-9295-b2674cd418f2/Capture-d-ecran-2025-08-18-a-08.48.42.png

Here’s a photographer who takes car photos, they’re decent, but this is not our target. We’re specifically looking for people who can generate paid bookings from portrait sessions they’ve already done. As a potential prospect for our program, this one’s a 2 out of 10.

This is a 1/10 prospect.

https://storage.tally.so/abeca498-7047-4ce4-822c-1cb7039227d6/Capture-d-ecran-2025-08-18-a-09.52.37.png

Here is a very amateur profile, far too amateur. These are people taking photos of themselves in the street, from far enough away that you can barely see them. This is not a good profile, they will not become full-time photographers.

This is a 2/10 prospect.

https://storage.tally.so/87ebc6bb-9dff-4fdc-86b6-1a56072528eb/Capture-d-ecran-2025-08-18-a-09.57.10.png

This profile is more focused on animals and nature. The photos are ok, but this person is not a serious prospect for us.

This is a 2/10 prospect.

https://storage.tally.so/e6fbd12e-4fc7-4e6b-a00b-cbf8c794b8ca/Capture-d-ecran-2025-08-18-a-09.33.31.png

On this profile, we see artistic photos, but it is clear that there are no portraits of other people. This profile does not fit what we are looking for. It is a 1 out of 10.

This is a 3/10 prospect.

https://storage.tally.so/d5790138-e4ea-4725-917a-b4603a9533f1/Capture-d-ecran-2025-08-18-a-09.40.04.png

Here’s a profile with decent composition, but the photos still feel amateur, the editing isn’t great, and there are no portraits at all, which means this is not a good prospect.

This is a 4/10 prospect.

https://storage.tally.so/8482ce3f-0826-4e59-adc3-7f2ffe7310d2/Capture-d-ecran-2025-08-18-a-10.00.31.png

Here the skill level is clearly not there, but in the bio it says she is just starting photography, so maybe we could build a connection to see if she really wants to improve quickly.

Here are medium-level profiles, we could reach out to them.

This is a 5/10 prospect.

https://storage.tally.so/33530728-8b5b-4ec4-b9ad-2ad53267ef12/Capture-d-ecran-2025-08-18-a-09.42.38.png

Beautiful building photos, really well done, but not many portraits. It would be worth reaching out, building a connection, and seeing if they would be interested in pursuing a full-time photography career.

Can you see why this prospect is highly qualified?

This is a 7/10 prospect.

https://storage.tally.so/ecde123f-4cb3-4717-9aef-20c85db63f1b/IMG_7712.jpg

Here is a profile with portrait photos, couples, groups of friends, and weddings. The photos are good quality, without being impressive, and with our offer this profile could improve the way they shoot and also earn comfortably with their portraits.

This is a 8/10 prospect.

https://storage.tally.so/6d2d0f37-78ae-4a22-b72d-afa613e7f1c2/IMG_7710.jpg

Here is a profile with vintage, artistic portrait photos. The people photographed have real presence, it is a very good profile, and it is definitely worth starting a conversation to see if this person makes a living from their photos.

9/10

https://storage.tally.so/82c12f67-6a53-463f-85c3-05a297948cc2/Capture-d-ecran-2025-08-18-a-10.03.10.png

This profile has portrait photos of other people, they are clean, professional, and beautiful. This is a good profile!

10/10

https://storage.tally.so/85fa4de1-26f9-4e7f-ad68-e4b03ac796c2/IMG_7554-2.jpg

Their photos are high-level, they look like postcards or professional model shoots with a nice blurry background.
It’s definitely worth reaching out to this person: if they’re not making a living from photography yet, their work clearly has the potential to generate paid bookings.

This type of person has paid for a premium coaching program to become a full-time photographer.

If we had to give it a score, it would be a 10 out of 10.

10/10

https://storage.tally.so/2d1d8b2c-a14c-455f-8127-bb134c646a28/IMG_7716.jpg

Here is a great profile, with solid color grading and beautiful portraits that tell a story. We can definitely start a conversation to find out more!

Understanding Exceptions in Lead Qualification

👇 Here is an example of a lead who ended up buying the coaching.

https://storage.tally.so/29824833-0b06-4ba4-8281-a32d4947dbe2/IMG_7724.jpg

Here is an example of a lead who ended up buying the coaching.

As you can see, their profile only showed nature and landscape photography, yet they still invested in the program.

We then worked together on portraits.

This is a good example showing that not having portrait work on a profile is not necessarily an issue.

This is where the difficulty lies, sometimes, it’s better to take the chance rather than miss an opportunity.

👇 Here is an example of a lead who ended up buying the coaching.

https://storage.tally.so/3b407cd1-9c34-4620-b185-67060c53cb18/IMG_1384.jpg

Here is a counterexample to help you understand that even if we have clear principles, things can sometimes be more nuanced.

A wildlife photographer ended up buying the coaching.

To better understand why, watch this reel where I explain the strategy we’re going to use with him 👇

Identifying High-Value B2B Leads

What you need to understand is this:

When you see a lead with high-quality photos of restaurants, stores, or products — and they also create video content — this is a very strong lead for us.

Through the coaching, we help them develop retainer contracts with businesses. This is called B2B.

So pay close attention:
If a lead has photos of restaurants (glasses, food, ambiance, etc.) and mentions video on their profile, this is a very strong potential client for us.

Exemple 👇

https://storage.tally.so/8dd1bdf8-43fc-431f-9690-1d32ce22ec82/IMG_7755-2.jpg

Exemple 👇

https://storage.tally.so/37d99633-e4c4-4652-8276-3942b8ed86d4/IMG_1388.jpg

When They’re Too Good… They’re Not a Prospect

When someone is too good or has too many followers, there is no point in contacting them, because our program will not bring them any value.

This is a 15/10 prospect.

https://storage.tally.so/c234dbb0-7605-47f8-873c-0bc069852418/IMG_7558-2.jpg

And now, here comes a trap: this photographer is very good, too good. You can see photos of him shooting in a studio, there are many professional models on his profile, and it’s clear he’s already making a living from photography. So there’s no need to reach out to him. If we had to give him a score, it would be 15 out of 10, which means he’s way above the level we’re looking for.

This is a 15/10 prospect.

https://storage.tally.so/c2f9f1e4-1cb3-4fa6-b11b-77886d3c974c/IMG_7717.jpg

Here are photos of exceptional quality, no need to contact this photographer, they are already working full time as a photographer.

This is a 15/10 prospect.

https://storage.tally.so/aa7532e6-0366-43d3-8f69-1cff56772543/IMG_7719.jpg

Here is a fashion photographer who has shot for ELLE magazine, they clearly do not need us.

The test will start now !

Keep in mind : we’re looking for talented photographers who want to go full-time.

When reviewing each profile, ask yourself the right questions. A good prospect should meet the following criteria:

- They take beautiful portraits (not just random snapshots or travel photos).

- Their photos show enough talent to potentially lead to paid photoshoots.

- They are not already too advanced — we don’t work with photographers who clearly don’t need our help.

- But they should also have real potential — we don't accept photographers who have no chance of making it full-time.

Your mission: spot the ones who are in the "sweet spot" — talented but not yet successful.

The test will start now. Take your time and review what has been said before. At the end you will receive a score out of 50. I will contact you if you have been relevant in your choice of prospects, otherwise the journey ends here for us.